Content Director, Community Engagement

With emphases on our ‘inclusive community’ concept, we are looking for creative and passionate content marketer to join our Team to drive strategies and curate content for our brand.



  • Initiate and carry out the overall content strategy for theDesk.
  • Create a strong editorial tone of voice reflecting the brand philosophy and value proposition.
  • Research, curate and edit engaging content about co-work industry, our brand, space, activities / events, community, members and neigbhors.
  • Develop ad hoc digital content about our industry, member or neighbors stimulated by global and local business trends / incidents.
  • Manage and co-ordinate with internal and external contributors (e.g. members, neighbors and agencies) for content curation.
  • Work closely with Performance Marketing Director to increase engagement with target audience on different digital platforms.
  • Monitor content performance and drive improvement continuously.
  • Manage and make sure all website content is up-to-date and search engine optimised.
  • Report to Chief Community Engagement Officer



  • Flexible mindset. Ready to work in a start-up environment with limited resources.
  • At least 10 years of business related editorial experience. Proven experience within a content capacity; editing, journalism, writing or content creation
  • Sensitive to macro business trends and news.
  • Excellent & solid copywriting background in English / Traditional Chinese (a plus)
  • Spoken Mandarin and written Simplified Chinese is a plus
  • Ability to manage popular social media platforms and WordPress is a plus.
  • Ability to work independently and the willingness to function as part of a Team.
  • Demonstrate entrepreneurialism and initiative taking.
Post date
September 9, 2019
Hong Kong, China