Category: Trends & Insights

Co-working trends 2019
, Co-working, Trends & Insights

Co-working trends 2019

In the eye of a rapidly developing industry, an estimated 15% of all offices in Southeast Asia will be occupied by co-working spaces by 2030, it’s vital to keep abreast of new…

Why Hong Kong struggles in liveability rankings
, Trends & Insights

Why Hong Kong struggles in liveability rankings

In the recent Economist Intelligence Unit’s Global Liveability Index, Hong Kong ranked 35th in the world, a 10-place rise from the 2017 Index. While overtaking Singapore, Hong Kong still fell below the…

4 digital marketing trends you need to know about
, Trends & Insights

4 digital marketing trends you need to know about

The world changes on a daily basis and the digital marketing landscape is no different. Once you fall behind, playing catch up can be tough – as Jeff Bezos stated, “what’s dangerous…

3 common digital marketing misconceptions faced in today’s era
, Events, Trends & Insights

3 common digital marketing misconceptions faced in today’s era

Digital marketing is becoming a buzzword across all industries in Hong Kong. We see a significant shift in advertising budget to online channels among businesses in recent times. In fact, according to…

How to establish a startup in Hong Kong the right way
, Trends & Insights

How to establish a startup in Hong Kong the right way

For startup founders in Hong Kong who want to take their businesses to the next level, they need two things: great mentorship, and an awesome space to work in. With all the…

Why do we need to embrace experiential retail?
, Trends & Insights

Why do we need to embrace experiential retail?

The core concept of co-working has its parallels with today's retail industry — the shift towards innovative experiences as a service. It is no secret that traditional plug and play mall concepts no…

Your questions answered: The benefits and costs of co-working at theDesk
, Co-working, Trends & Insights

Your questions answered: The benefits and costs of co-working at theDesk

Since theDesk opened two new co-working spaces over the past quarter at One Hysan Avenue and Leighton Centre, many have approached us to find out more about the benefits and cost of…

Making meetings matter: How to plan and run effective meetings
, Trends & Insights

Making meetings matter: How to plan and run effective meetings

Love them or loathe them, meetings are a mainstay of modern working life. We're attending more meetings than ever. And we're getting creative with the format, too. We have formal and informal, traditional…

Retelling retail: Every customer is a digital customer
, Trends & Insights

Retelling retail: Every customer is a digital customer

Despite ups and downs, Hong Kong’s retail sector is doing OK. It may not be the glory days of cash-loaded mainland visitors, but things are going well. On the other hand, they’re…

theDesk Guide to Hong Kong’s startup ecosystem
, Trends & Insights

theDesk Guide to Hong Kong’s startup ecosystem

Hong Kong is rapidly becoming a high-ranking global startup city. An entrepreneurial buzz is in the air, but we still have a way to go before we match regional rival, Singapore. We…

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