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FREE DataCamp Web Analytics Unconference – Register today

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DataCamp is a FREE unconference. Register for this unique event and come along to learn, share, and mingle with Hong Kong’s data and analytics community. The event takes place at theDesk Leighton Centre on 13th February. The unconference is deliberately held for and by people who have the passion to learn and share their knowledge and experience on data and analytics.

The unconference has no pre-set agenda of topics and sessions. Instead, participants host short sessions by booking timeslots throughout the afternoon. Exploring GDPR and data privacy in APAC, predictive analytics, advertising performance measurement across channels, datalakes and customer data platforms. It’s all up to you!

theDesk Leighton Centre Hong Kong
Data Camp’s Web Analytics Unconference is the first big event at theDesk’s new Leighton Centre work and events space.

About the event

Date: Tuesday 13th February

Time: 1:30 pm – 5:30 pm

Location: theDesk Leighton Centre, 20/F, 77 Leighton Rd, Causeway Bay

Registration: Sign up for this FREE event on EventBrite


A conference with a difference: Victoire Dumas explains all

The rapid shifts in technology have dramatically changed the way people interact and engage with brands. As media, distribution and creativity are being disrupted, the distinction between online and in-store sales has been blurred.

The organiser of DataCamp, 55, is a new breed of data company that helps brands leverage data and technology, to engage people better, faster and cheaper. We asked Victoire Dumas, Marketing Associate at 55 Hong Kong what we can expect from this innovative event.

What kinds of topics can we look forward to on the 13th February?

“Last year’s event was successful,” Victoire says. “We had incredibly enthusiastic participants who seemed to truly enjoy the unique and informal format of the event.”

“The topics could cover areas such as GDPR and data privacy in APAC, predictive analytics, advertising performance measurement across channels, datalakes and customer data platforms. It’s all up to you!

“Last year we had a wide range of participants. From analytics professionals, data and conversion specialists, to young entrepreneurs and digital enthusiasts. The unconference covered topics such as data management platforms, WeChat tracking, the Tableau tool, data manipulation, machine learning, and many more.”

I’m new to unconferences. Is it totally unstructured or is there an agenda?

“An unconference is a loosely structured conference emphasizing the informal exchange of information and ideas. It really focuses on people sharing their expertise and knowledge while being able to learn from others at the same time.”

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“It’s a structured event. This year, we kick off the event with  panel discussion. We have  key speakers from Shiseido, Rosewood Hotels, fifty-five, and HSBC. The aim is to warm the participants up with insights from industry.”

  • Zaheer Nooruddin, Head of Digital Experience, Innovation, and Marketing at Shiseido
  • Timothee Semelin, Director of Digital Marketing and Transformation at Rosewood Hotel Group
  • Alan Boydell, Data Insights Director and Co-founder at fifty-five

“Most of the afternoon is based on a rotating schedule. There are smaller more intimate breakout sessions of 30 minutes each. This is when we invite participants to discuss or present a certain topics, and lead the sessions. You don’t need hard material. Just your topic ideas and your enthusiasm! It’s a fantastic platform for people to share ideas.

Sharing with the wider community

“During and after the unconference, we’ll share photos and videos on our social media pages. We want to highlight our participants and their topic discussions with the wider data & analytics community. We’re an international company, not only in Hong Kong. So, the community is potentially big,” Victoire explains.

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After last year’s success, what do you hope for this year at theDesk?

“We hope this year’s event will be as engaging and rich in terms of audience as last year’s.  It will be fantastic to achieve a good balance of speakers and delegates attending DataCamp.”

“This year however we are testing a new DataCamp format. Rather than holding the event at the weekend, like the previous editions, we’re testing it out on a weekday. Hopefully this will allow us to reach out to a slightly different audience. The people who attend are passionate and keen to learn and share data and analytics.

Check out the 2017 on YouTube

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