Damien Ng, co-founder
Panda Ho, co-founder
Larry Leung, head of projects
Damien, Panda and Larry all speak Cantonese, Mandarin and English
Backers helps crowdfunded projects and products to physically reach the mass consumer market. It was launched in 2015 with just 16 products which were going through crowdfunding. The firm then moved to theDesk in January 2017 and now boasts 71 products from a variety of startups and has more than 300 on the horizon. It utilises the O2O model, which draws potential customers from online channels to physical stores. With Backers, customers looking at possible projects on the company’s website through videos and pictures are encouraged to visit its shop at K11 Art Mall in Tsim Sha Tsui, where they can decide whether to invest after seeing the product ‘for real’ and in person.
Each member of the Backers team has extensive experience in the crowdfunding arena. Ng is known He’s known as ‘the locomotive’ because he’s the driving force. He scooped the E Craig Nemec Achievement Challenges prize at the Global Venture Labs Investment Competition in Austin, Texas in 2011.
The Backers team is currently looking for any crowdfunded projects in Asia which would benefit from being physically displayed at its K11 store.
Read more about Backers: Crowdfunding pioneers Backers: taking products from the internet and ‘making them real’